APA (7th ed.) Citation

American Management Association. Marketing Division. (1958). Establishing a new-product program: Guide for effective planning and organization. [publisher not identified].

Chicago Style (17th ed.) Citation

American Management Association. Marketing Division. Establishing a New-product Program: Guide for Effective Planning and Organization. New York: [publisher not identified], 1958.

MLA (9th ed.) Citation

American Management Association. Marketing Division. Establishing a New-product Program: Guide for Effective Planning and Organization. [publisher not identified], 1958.