http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xi pages, 1 unnumbered page, 255 pages, 3 unnumbered pages : illustrations ; 23 cm
Explanation of problem -- Greater cost of marketing -- Greater cost of marketing (continued) -- Social cost of advertising -- The utility of advertising -- Acquisitive practices -- Cooperation -- Individual initiative and government action.
by Floyd L. Vaughan, Ph.D., professor of economics in the University of Oklahoma.
Includes bibliographical references (pages 247-248) and index.
Vaughan, Floyd L. (Floyd Lamar), 1891-1955.
Princeton, Princeton University Press, 1928