rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing and advertising
    sub title: an economic appraisal
  name:
    name part: Vaughan, Floyd L. (Floyd Lamar)
    name part: 1891-1955
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Princeton University Press
    role:
      role term: publisher.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nju
    date issued: 1928
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi pages, 1 unnumbered page, 255 pages, 3 unnumbered pages : illustrations ; 23 cm
  table of contents: Explanation of problem -- Greater cost of marketing -- Greater cost of marketing (continued) -- Social cost of advertising -- The utility of advertising -- Acquisitive practices -- Cooperation -- Individual initiative and government action.
  note: by Floyd L. Vaughan, Ph.D., professor of economics in the University of Oklahoma.
  note: Includes bibliographical references (pages 247-248) and index.
  subject:
    topic: Marketing
    topic: Costs
  classification: HF5415 .V3 1928
  classification: 658.8 V36m
  classification: QP 600
  related item:
    title info:
      title: Marketing and advertising
    name:
      name part: Vaughan, Floyd L. (Floyd Lamar), 1891-1955.
    origin info:
      publisher: Princeton, Princeton University Press, 1928
    identifier: (OCoLC)1115014302
  identifier: 28027768
  record info:
    record content source: DLC
    record creation date: 750715
    record change date: 20151009060159.0
    record identifier: in00000209780
    language of cataloging:
      language term: eng