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Marketing management cases ; planning and executing marketing strategy /

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Bibliographic Details
Main Author: Weilbacher, William M.
Format: Book
Language:English
Published: New York : Macmillan, [1975]
Edition:2d ed.
Subjects:
Marketing > Management > Case studies.
Description
Physical Description:xii, 387 pages : illustrations ; 24 cm.
ISBN:0024250805