A managerial introduction to marketing /

Bibliographic Details
Main Author:	Staudt, Thomas A.
Other Authors:	Taylor, Donald A. (Donald Arthur), 1923-2006
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1970]
Edition:	2d ed.
Subjects:	Marketing > Management. Industrial management. Marketing research.

Description
Physical Description:	xvi, 618 pages : illustrations, maps. ; 25 cm.
Bibliography:	Includes bibliographies.
ISBN:	0135501458