Readings in marketing information systems : a new era in marketing research /

Bibliographic Details
Main Author:	Smith, Samuel Van Dyke
Other Authors:	Brien, Richard H., Stafford, James E.
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, [1968]
Subjects:	Marketing > Management. Marketing research.

Description
Physical Description:	xii, 399 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references.