APA (7th ed.) Citation

Smith, S. V. D., Brien, R. H., & Stafford, J. E. (1968). Readings in marketing information systems: A new era in marketing research. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Smith, Samuel Van Dyke, Richard H. Brien, and James E. Stafford. Readings in Marketing Information Systems: A New Era in Marketing Research. Boston: Houghton Mifflin, 1968.

MLA (9th ed.) Citation

Smith, Samuel Van Dyke, et al. Readings in Marketing Information Systems: A New Era in Marketing Research. Houghton Mifflin, 1968.