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Marketing management strategy ; cases and problems /

Bibliographic Details
Main Author: Shaw, Steven J.
Other Authors: Willenborg, John F., Stanley, Richard E.
Format: Book
Language:English
Published: New York : Appleton-Century-Crofts, [1971]
Subjects:
Marketing > Management.
Description
Physical Description:xvi, 294 pages ; 24 cm.
Bibliography:Bibliography: page 291.
ISBN:0390801968