Cover Image

Marketing management ; readings in operational effectiveness /

Bibliographic Details
Main Author: Shapiro, Stanley J.
Other Authors: Chebat, Jean-Charles
Format: Book
Language:English
Published: New York : Harper & Row, [1974]
Subjects:
Marketing > Management.
Description
Physical Description:xv, 301 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographies.
ISBN:0060459557