Cover Image

Concepts of marketing management /

Bibliographic Details
Main Author: Seibert, Joseph C.
Format: Book
Language:English
Published: New York : Harper & Row, [1972]
Series:Harper's series in marketing management.
Subjects:
Marketing > Management.
Description
Physical Description:x, 566 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 541-545.
ISBN:006045878X