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Marketing management /

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Bibliographic Details
Main Author: Phelps, Dudley Maynard, 1897-
Other Authors: Westing, J. Howard (John Howard), 1911-
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1960.
Edition:Rev. ed.
Subjects:
Marketing > Management.
Sales management.
Description
Item Description:First edition published in 1951 under title: Sales management: policies and procedures.
Physical Description:846 pages : illustrations
Bibliography:Includes bibliography.