Cover Image

Readings in global marketing management /

Bibliographic Details
Main Author: Patty, C. Robert
Other Authors: Vredenburg, Harvey L.
Format: Book
Language:English
Published: New York : Appleton-Century-Crofts, [1969]
Subjects:
Marketing > Management.
Description
Physical Description:xix, 504 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0390698385