Cover Image

Management science in marketing /

Bibliographic Details
Main Author: Montgomery, David B. (David Bruce)
Other Authors: Urban, Glen L.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1969]
Series:Prentice-Hall international series in management.
Subjects:
Marketing > Management.
Description
Physical Description:xix, 376 pages ; 24 cm.
Bibliography:Bibliographical footnotes.