The computer's role in marketing decisions /
| Main Author: | Mogni, Ben J. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[New York] :
American Management Association, Marketing Division,
[1969]
|
| Series: | AMA management bulletin, no. 126
|
| Subjects: |
Similar Items
Decision support systems for marketing managers /
by: Little, John D. C.
Published: (1984)
by: Little, John D. C.
Published: (1984)
Computer approach to marketing ; applications for consumer packaged goods manufactures.
Published: (1971)
Published: (1971)
Industrial marketing and sales management in the computer age /
by: Kelleher, Robert F.
Published: (1982)
by: Kelleher, Robert F.
Published: (1982)
On-line computer applications in marketing and marketing research /
by: Montgomery, David B. (David Bruce)
Published: (1971)
by: Montgomery, David B. (David Bruce)
Published: (1971)
Computer-aided marketing and selling : information asset management /
by: Shaw, Robert
Published: (1991)
by: Shaw, Robert
Published: (1991)
Computer-assisted corporate strategic planning models and marketing management /
by: Furth, Richard G.
Published: (1970)
by: Furth, Richard G.
Published: (1970)
Marketing and management science, a synergism /
by: Clark, William A., 1919-2005
Published: (1970)
by: Clark, William A., 1919-2005
Published: (1970)
The marketing workbench : using computers for better performance /
by: McCann, John M.
Published: (1986)
by: McCann, John M.
Published: (1986)
Marketing and the computer /
by: Hugo, Ian St. John
Published: (1967)
by: Hugo, Ian St. John
Published: (1967)
Marketing harnesses the computer.
Published: (1967)
Published: (1967)
Computer innovations in marketing /
by: Konrad, Evelyn
Published: (1970)
by: Konrad, Evelyn
Published: (1970)
The high tech marketing machine : applying the power of computers to out-smart the competition /
by: Powell, Timothy W.
Published: (1993)
by: Powell, Timothy W.
Published: (1993)
Identifying the right markets /
by: Parmerlee, David
Published: (1993)
by: Parmerlee, David
Published: (1993)
Evaluating marketing strengths and weaknesses /
by: Parmerlee, David
Published: (1993)
by: Parmerlee, David
Published: (1993)
Developing successful marketing strategies /
by: Parmerlee, David
Published: (2000)
by: Parmerlee, David
Published: (2000)
Developing successful marketing strategies /
by: Parmerlee, David
Published: (1993)
by: Parmerlee, David
Published: (1993)
Marketing engineering : computer-assisted marketing analysis and planning /
by: Lilien, Gary L., 1946-
Published: (2004)
by: Lilien, Gary L., 1946-
Published: (2004)
Computer simulation of competitive market response /
by: Amstutz, Arnold E.
Published: (1967)
by: Amstutz, Arnold E.
Published: (1967)
The new direct marketing : how to implement a profit-driven database marketing strategy /
Published: (1995)
Published: (1995)
The New direct marketing : how to implement a profit-driven database marketing strategy /
Published: (1990)
Published: (1990)
Marketing automation : practical steps to more effective direct marketing /
by: LeSueur, Jeff, 1956-
Published: (2007)
by: LeSueur, Jeff, 1956-
Published: (2007)
Principles of marketing engineering /
by: Lilien, Gary L., 1946-
Published: (2007)
by: Lilien, Gary L., 1946-
Published: (2007)
Selecting the right products and services /
by: Parmerlee, David
Published: (1993)
by: Parmerlee, David
Published: (1993)
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support /
Published: (2018)
Published: (2018)
The new marketing research systems : how to use strategic database information for better marketing decisions /
by: Curry, David J., 1944-
Published: (1993)
by: Curry, David J., 1944-
Published: (1993)
Perspectives on marketing information /
by: Hopkins, David S., 1921-
Published: (1977)
by: Hopkins, David S., 1921-
Published: (1977)
AI, Machine Learning, and Image Processing in Market Research and Branding /
by: Kirmani, Mohd Danish
Published: (2026)
by: Kirmani, Mohd Danish
Published: (2026)
Mastering marketing data science : a comprehensive guide for today's marketers /
by: Brown, Iain, 1942-
Published: (2024)
by: Brown, Iain, 1942-
Published: (2024)
Marketing analytics beyond advertising : how right-brained marketers can master the numbers.
Published: (2021)
Published: (2021)
Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new customers /
by: Baker, Sunny
Published: (1995)
by: Baker, Sunny
Published: (1995)
eMarketing /
by: Godin, Seth
Published: (1995)
by: Godin, Seth
Published: (1995)
Humanizing big data : marketing at the meeting of data, social science and consumer insight /
by: Strong, Colin (Business writer)
Published: (2015)
by: Strong, Colin (Business writer)
Published: (2015)
Digital marketing fundamentals : OMCP's official guide to OMCA certification /
by: Jarboe, Greg, 1949-, et al.
Published: (2023)
by: Jarboe, Greg, 1949-, et al.
Published: (2023)
Market needs, win-loss analysis, and the buying process.
Published: (2014)
Published: (2014)
Data mining techniques : for marketing, sales, and customer support /
by: Berry, Michael (Michael J. A.)
Published: (1997)
by: Berry, Michael (Michael J. A.)
Published: (1997)
Data mining and market intelligence : implications for decision making /
by: Akinkunmi, Mustapha
Published: (2018)
by: Akinkunmi, Mustapha
Published: (2018)
It's not the size of the data, it's how you use it : smarter marketing with analytics and dashboards /
by: Pauwels, Koen, 1971-
Published: (2014)
by: Pauwels, Koen, 1971-
Published: (2014)
Solving marketing problems with VisiCalc /
Published: (1984)
Published: (1984)
Marketing analysis and decision making /
by: Marcus, Burton
Published: (1979)
by: Marcus, Burton
Published: (1979)
Managerial marketing policies and decisions /
by: Meloan, Taylor W.
Published: (1970)
by: Meloan, Taylor W.
Published: (1970)