Managerial marketing policies and decisions /

Bibliographic Details
Main Author:	Meloan, Taylor W.
Other Authors:	Smith, Samuel Van Dyke, Wheatley, John J.
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, [1970]
Subjects:	Marketing. Marketing > Management.

Description
Physical Description:	ix, 575 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references.