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Basic marketing ; a managerial approach /

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Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1971.
Edition:4th ed.
Subjects:
Marketing > Management.
Description
Physical Description:xix, 884 pages : color illustrations, color maps. ; 24 cm.
Bibliography:Includes bibliographical references.