Basic marketing ; a managerial approach /

Bibliographic Details
Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1968.
Edition:	3d ed.
Subjects:	Marketing > Management.

Description
Physical Description:	xxvi, 755 pages : illustrations, maps. ; 24 cm.
Bibliography:	Bibliographical footnotes.