APA (7th ed.) Citation

McCarthy, E. J. (1968). Basic marketing: A managerial approach (3d ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 3d ed. Homewood, Ill.: R.D. Irwin, 1968.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 3d ed. R.D. Irwin, 1968.