Cover Image

Readings in marketing management /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Cox, Keith Kohn
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1971]
Subjects:
Marketing > Management.
Description
Physical Description:xiv, 457 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0137592418