APA (7th ed.) Citation

Kotler, P., & Cox, K. K. (1971). Readings in marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Keith Kohn Cox. Readings in Marketing Management. Englewood Cliffs, N.J.: Prentice-Hall, 1971.

MLA (9th ed.) Citation

Kotler, Philip, and Keith Kohn Cox. Readings in Marketing Management. Prentice-Hall, 1971.