rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing planning and competitive strategy
  name:
    name part: Kelley, Eugene J.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nju
    date issued: 1972
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi, 132 pages : illustrations ; 23 cm.
  note: [by] Eugene J. Kelley.
  note: Includes bibliographical references.
  subject:
    topic: Marketing
    topic: Management
  classification: HF5415.13 .K43
  classification: 658.8
  related item:
    title info:
      title: Prentice-Hall foundations of marketing series
  identifier: 0135583047
  identifier: 70170039
  record info:
    record content source: DLC
    record creation date: 711216
    record change date: 20151009060139.0
    record identifier: in00000209691