Managerial marketing: policies, strategies, and decisions /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1973.
|
| Subjects: |
| Item Description: | "Evolved from previous editions of Managerial marketing: perspectives and viewpoints." |
|---|---|
| Physical Description: | xiv, 490 pages : illustrations ; 24 cm. |
| Bibliography: | Bibliography: pages 46-49. |
| ISBN: | 0256002703 |