APA (7th ed.) Citation

Kelley, E. J., & Lazer, W. (1973). Managerial marketing: Policies, strategies, and decisions. R. D. Irwin.

Chicago Style (17th ed.) Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Policies, Strategies, and Decisions. Homewood, Ill.: R. D. Irwin, 1973.

MLA (9th ed.) Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Policies, Strategies, and Decisions. R. D. Irwin, 1973.