Marketing management; operating, strategic, and administrative /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1973.
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| Edition: | 3d ed. |
| Subjects: |
| Physical Description: | xii, 560 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0256002274 |