APA (7th ed.) Citation

Howard, J. A. (1973). Marketing management; operating, strategic, and administrative (3d ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Howard, John A. Marketing Management; Operating, Strategic, and Administrative. 3d ed. Homewood, Ill.: R.D. Irwin, 1973.

MLA (9th ed.) Citation

Howard, John A. Marketing Management; Operating, Strategic, and Administrative. 3d ed. R.D. Irwin, 1973.