Decision making in marketing.

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1979)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1984)

Analysis for strategic market decisions /
by: Day, George S.
Published: (1986)

Marketing : concepts and decision making /
by: Gross, Charles W.
Published: (1987)

Marketing decision making : a model-building approach /
by: Lilien, Gary L., 1946-
Published: (1983)

The marketing decision /
by: O'Dell, William F.
Published: (1968)

Ethical decision making in marketing /
by: Chonko, Lawrence B.
Published: (1995)

Decision theory analysis : useful tool for marketing management /
by: Vatter, Paul A.
Published: (1971)

Managerial marketing : strategy and cases /
by: Bell, Martin L.
Published: (1988)

Marketing decision models /
Published: (1981)

Information-driven marketing decisions : development of strategic information systems /
by: Samli, A. Coskun
Published: (1996)

Building models for marketing decisions /
Published: (2000)

Marketing strategy : a marketing decision game /
by: Boone, Louis E.
Published: (1975)

Strategic marketing /
by: Cravens, David W.
Published: (1982)

Decision support systems for marketing managers /
by: Little, John D. C.
Published: (1984)

Strategic marketing : creating competitive advantage /
by: West, Douglas C.
Published: (2006)

Market intelligence : building strategic insight /
by: Jenster, Per V.
Published: (2009)

The Interface of marketing and strategy /
Published: (1990)

Marketing decisions under uncertainty /
by: Nguyen, Dung
Published: (1997)

Economic analysis for marketing decisions /
by: Palda, Kristian S.
Published: (1969)

Readings in strategic marketing : analysis, planning, and implementation /
Published: (1988)

Marketing management perspectives and applications /
Published: (1976)

Demand analysis for marketing decisions /
by: Hughes, G. David (George David)
Published: (1973)

Decision equity : the ultimate metric to connect marketing actions to profits /
by: Kumar, Piyush
Published: (2011)

Creating customer value through strategic marketing planning : a management approach /
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

Experiments on the value of information in simulated marketing environments /
by: Green, Paul E.
Published: (1967)

Marketing your business : a guide to developing a strategic marketing plan /
by: Nykiel, Ronald A.
Published: (2003)

Marketing applications of personalist decision analysis /
by: Brown, Rex V.
Published: (1971)

Strategic marketing /
by: Cravens, David W.
Published: (1997)

Handbook of marketing decision models /
Published: (2017)

Strategic marketing : an introduction /
by: Proctor, Tony
Published: (2000)

How to prepare a marketing plan /
by: Stapleton, John, 1938-
Published: (1989)

The marketing research process ; a managerial approach to purchasing relevant information for decision making /
by: Cox, Keith Kohn
Published: (1972)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (1978)

Applying scientific reasoning to the field of marketing : make better decisions /
by: Grapentine, Terry
Published: (2012)

Multiattribute decisions in marketing: a measurement approach
by: Green, Paul E., et al.
Published: (1973)