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Marketing management /

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Bibliographic Details
Main Author:	Davis, Kenneth Rexton, 1921-
Format:	Book
Language:	English
Published:	New York : Ronald Press Co., [1972]
Edition:	3d ed.
Subjects:	Marketing > Management.

Description
Physical Description:	xi, 958 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references.