APA (7th ed.) Citation

Davis, K. R. (1972). Marketing management (3d ed.). Ronald Press Co..

Chicago Style (17th ed.) Citation

Davis, Kenneth Rexton. Marketing Management. 3d ed. New York: Ronald Press Co., 1972.

MLA (9th ed.) Citation

Davis, Kenneth Rexton. Marketing Management. 3d ed. Ronald Press Co., 1972.