Marketing research and information systems ; text and cases /
| Main Author: | Buzzell, Robert D. (Robert Dow), 1933- |
|---|---|
| Corporate Author: | Harvard University. Graduate School of Business Administration |
| Other Authors: | Cox, Donald F., Brown, Rex V. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1969]
|
| Subjects: |
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