Marketing research and information systems ; text and cases /

Bibliographic Details
Main Author:	Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author:	Harvard University. Graduate School of Business Administration
Other Authors:	Cox, Donald F., Brown, Rex V.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1969]
Subjects:	Marketing > Management. Marketing research. Management information systems.

Description
Item Description:	Case material from the Harvard Graduate School of Business Administration.
Physical Description:	xii, 788 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references.