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Marketing management and administrative action /

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Bibliographic Details
Main Author: Britt, Steuart Henderson, 1907-1979
Other Authors: Boyd, Harper W.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1973]
Edition:3d ed.
Subjects:
Marketing > Management.
Description
Physical Description:xiii, 693 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0070079226
0070079218 (pbk.)