Marketing management & administrative action /

Bibliographic Details
Main Author:	Britt, Steuart Henderson, 1907-1979
Other Authors:	Boyd, Harper W.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1968]
Edition:	Completely rev. ed.
Series:	McGraw-Hill series in marketing and advertising.
Subjects:	Marketing > Management.

Description
Physical Description:	xiii, 776 pages : illustrations ; 23 cm.
Bibliography:	Bibliographical footnotes.