Cover Image

Marketing management /

Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Massy, William F.
Format: Book
Language:English
Published: New York : Harcourt Brace Jovanovich, [1972]
Series:Harbrace series in business and economics.
Subjects:
Marketing > Management.
Description
Physical Description:xii, 618 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0155551124