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Marketing: concepts and strategy /

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Bibliographic Details
Main Author: Bell, Martin L.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1972]
Edition:2d ed.
Subjects:
Marketing > Management.
Description
Physical Description:viii, 961 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0395041627