New perspectives in marketing.
| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
National Council of Applied Economic Research,
[1972?]
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| Subjects: |
| Item Description: | "Consists of a series of papers delivered ... in the course of a Marketing Training Programme organised at the National Council of Applied Economic Research during July 1971 to February 1972." |
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| Physical Description: | xii, 204 pages : illustrations ; 23 cm. |
| Bibliography: | Bibliography: pages 192-204. |