Marketing: a Canadian perspective /

Bibliographic Details
Main Author:	Beckman, M. Dale
Other Authors:	Evans, Richard H.
Format:	Book
Language:	English
Published:	Scarborough, Ont. : Prentice-Hall of Canada, [1972]
Subjects:	Marketing. Consumers > Canada. Marketing research.

Description
Physical Description:	xii, 287 pages ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0135573068 0135573149 (pbk)