Marketing and social issues : an action reader /

Bibliographic Details
Main Author: Wish, John R.
Other Authors: Gamble, Stephen Holland
Format: Book
Language:English
Published: New York : Wiley, [1971]
Series:Wiley marketing series.
Subjects:
Description
Physical Description:xi, 382 pages ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0471956252
0471956260 (pbk.)