Executive action in marketing /

Bibliographic Details
Main Author:	Oxenfeldt, Alfred Richard, 1917-
Format:	Book
Language:	English
Published:	Belmont, Calif. : Wadsworth Pub. Co., [1966]
Subjects:	Marketing > Management.

Description
Physical Description:	x, 817 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies.