APA (7th ed.) Citation

Morse, S. (1967). The practical approach to marketing management. McGraw-Hill.

Chicago Style (17th ed.) Citation

Morse, Stephen. The Practical Approach to Marketing Management. London, New York: McGraw-Hill, 1967.

MLA (9th ed.) Citation

Morse, Stephen. The Practical Approach to Marketing Management. McGraw-Hill, 1967.