Quantitative analysis for marketing management /

Bibliographic Details
Main Author:	King, William Richard, 1938-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1967]
Subjects:	Marketing > Mathematical models. Marketing > Management > Mathematical models. Decision making > Mathematical models.

Description
Physical Description:	xviii, 574 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographies.