Cover Image

Managerial marketing : perspectives and viewpoints; a source book /

Bibliographic Details
Main Author: Kelley, Eugene J.
Other Authors: Lazer, William
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1967.
Edition:3d ed.
Subjects:
Marketing > Management.
Description
Physical Description:xiii, 764 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies.