The new style in election campaigns.
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Holbrook Press,
[1972]
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| Subjects: |
Table of Contents:
- The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff
- Campaign management grows into national industry, Congressional quarterly
- How the "I dare you!" candidate won, by H. N. D. Fisher
- The agency knack of political packaging, by W. T. Spencer
- The role of political parties in the new campaigning, by R. Agranoff
- Information technology and the political campaigner, R. L. Chartrand
- Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff
- Basic information systems-P.I.P.S., by V. P. Barabba
- Polls and politics in the United States, by L. Harris
- Polling for a presidential candidate, by T. W. Benham
- The simulmatics project, by I. de S. Pool and R. Abelson
- The emerging conventions of campaign television, by S. Kelley, Jr
- Politicking on television, National journal
- Candidate exposure in uncontrolled media, by R. MacNeil
- The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page
- Media, marketing strategy in a major campaign, by D. W. Osten
- Adventures of an image specialist, by G. Wyckoff
- Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs
- Communications and politics: the media and the message, by H. E. Alexander.