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Second Indicator |
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| LEADER |
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| 001 |
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20151009063316.0 |
| 008 |
720522s1972 mau b 00000 eng |
| 010 |
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|a 75180471
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| 035 |
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|a (OCoLC)00329509
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| 035 |
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|9 AAX9915AM
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|a DLC
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|a JK2281
|b A6
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| 082 |
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|a 329/.01
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| 100 |
1 |
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|a Agranoff, Robert.
|
| 245 |
1 |
4 |
|a The new style in election campaigns.
|
| 264 |
|
1 |
|a Boston :
|b Holbrook Press,
|c [1972]
|
| 300 |
|
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|a vii, 392 pages ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references.
|
| 505 |
0 |
|
|a The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.--Campaign management grows into national industry, Congressional quarterly.--How the "I dare you!" candidate won, by H. N. D. Fisher.--The agency knack of political packaging, by W. T. Spencer.--The role of political parties in the new campaigning, by R. Agranoff.--Information technology and the political campaigner, R. L. Chartrand.--Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.--Basic information systems-P.I.P.S., by V. P. Barabba.--Polls and politics in the United States, by L. Harris.--Polling for a presidential candidate, by T. W. Benham.--The simulmatics project, by I. de S. Pool and R. Abelson.--The emerging conventions of campaign television, by S. Kelley, Jr.--Politicking on television, National journal.--Candidate exposure in uncontrolled media, by R. MacNeil.--The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.--Media, marketing strategy in a major campaign, by D. W. Osten.--Adventures of an image specialist, by G. Wyckoff.--Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.--Communications and politics: the media and the message, by H. E. Alexander.
|
| 650 |
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0 |
|a Campaign management.
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| 650 |
|
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|a Political campaigns
|z United States.
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| 999 |
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|a MARS
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| 999 |
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| 952 |
f |
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|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e JK2281 A6
|h Library of Congress classification
|i unmediated -- volume
|m A14803102599
|
| 998 |
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