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Fundamentals of managerial marketing ; a first course /

Bibliographic Details
Main Author: Gentry, Dwight L.
Corporate Author: United States
Other Authors: Shawver, Donald L.
Format: Book
Language:English
Published: Boston : Heath, [1966]
Subjects:
Marketing > Management.
Description
Item Description:"Selected Federal legislative acts pertaining to marketing": pages 533-549.
Physical Description:ix, 557 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies.