Applications of the sciences in marketing management /

Bibliographic Details
Corporate Author:	Krannert Graduate School of Industrial Administration
Other Authors:	Bass, Frank M. (Frank Myron), 1926-2006, King, Charles Winston, Pessemier, Edgar A., 1922-
Format:	Book
Language:	English
Published:	New York : Wiley, [1968]
Subjects:	Marketing > Management > Mathematical models. Consumers > Mathematical models.

Description
Item Description:	"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Physical Description:	xiv, 456 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies.