Krannert Graduate School of Industrial Administration, Bass, F. M., King, C. W., & Pessemier, E. A. (1968). Applications of the sciences in marketing management. Wiley.
Chicago Style (17th ed.) CitationKrannert Graduate School of Industrial Administration, Frank M. Bass, Charles Winston King, and Edgar A. Pessemier. Applications of the Sciences in Marketing Management. New York: Wiley, 1968.
MLA (9th ed.) CitationKrannert Graduate School of Industrial Administration, et al. Applications of the Sciences in Marketing Management. Wiley, 1968.
Warning: These citations may not always be 100% accurate.