APA (7th ed.) Citation

Adler, L. (1967). Plotting marketing strategy: A new orientation. Simon and Schuster.

Chicago Style (17th ed.) Citation

Adler, Lee. Plotting Marketing Strategy: A New Orientation. New York: Simon and Schuster, 1967.

MLA (9th ed.) Citation

Adler, Lee. Plotting Marketing Strategy: A New Orientation. Simon and Schuster, 1967.

Warning: These citations may not always be 100% accurate.