rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of the promotional mix
  name:
    name part: Wolfe, Harry Deane
    name part: 1901-
    role:
      role term: creator
  name:
    name part: Twedt, Dik Warren
    name part: 1920-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 1970
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 304 pages : illustrations ; 24 cm.
  note: [by] Harry Deane Wolfe [and] Dik Warren Twedt.
  note: Includes bibliographical references.
  subject:
    topic: Marketing
  subject:
    topic: Sales promotion
  classification: HF5415 .W655
  classification: 658.8
  identifier: 039095621X
  identifier: 70111880
  record info:
    record content source: DLC
    record creation date: 710128
    record change date: 20151009060050.0
    record identifier: in00000208687