APA (7th ed.) Citation

Westing, J. H., & Albaum, G. S. (1969). Modern marketing thought (2d ed.). Macmillan.

Chicago Style (17th ed.) Citation

Westing, J. Howard, and Gerald S. Albaum. Modern Marketing Thought. 2d ed. [New York]: Macmillan, 1969.

MLA (9th ed.) Citation

Westing, J. Howard, and Gerald S. Albaum. Modern Marketing Thought. 2d ed. Macmillan, 1969.