rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communication
    sub title: modern promotional strategy
  name:
    name part: Webster, Frederick E.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 1971
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: viii, 694 pages : illustrations ; 24 cm.
  note: [by] Frederick E. Webster, Jr.
  note: Includes bibliographical references.
  subject:
    topic: Communication in marketing
  subject:
    topic: Advertising
  classification: HF5415 .W359
  classification: 658.82
  identifier: 74137781
  record info:
    record content source: DLC
    record creation date: 710506
    record change date: 20151009060042.0
    record identifier: in00000208651