Cover Image

Buying behavior and marketing decisions /

Bibliographic Details
Main Author: Wasson, Chester R.
Other Authors: McConaughy, David H.
Format: Book
Language:English
Published: New York : Appleton-Century-Crofts, [1968]
Subjects:
Marketing.
Consumers.
Description
Item Description:Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
Physical Description:vii, 547 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 500-506.